Eu ainda sou o Director Criativo!

Campaign created by Ninja LAB of NinjaMarketing.it to launch in Italy the new strong lager beer by Heineken.

Newsmaking with a giant egg in the centre of Turin, guerrilla with dragon teeth, wild posting, static cling, ext, a viral web spot (more than 500.000 views in one month), a 3D navigation website (www.goldenfire.it) and more than 100 events in pubs with ambient adv in toilets and other weird stuff is the core of the unconventional marketing campaign made by the Ninjas.